Open Letter to Oprah Winfrey on ‘Ethical Oil’ Ads

Dear Oprah,

I just don’t know where to begin.

I can’t find my words because I respect you so much. You’re a woman pioneer who has done much to advance the status of women globally. You’ve donated millions of dollars to various organizations, and have used your talk show to raise the profile of women’s issues. Your philanthropy has funded projects like The Oprah Winfrey Leadership Academy for Girls in South Africa, and Women for Women International. You’ve also used your celebrity to raise awareness of environmental causes, notably the efforts to rebuild the Gulf.

That’s why I’m so stumped right now by your choice to feature ads from EthicalOil.org on your television network.

I’m all about the work that you do, but the logic of promoting tar sands oil by appealing to our desire for women’s liberation, our desire to help protect women in despotic regimes like Saudi Arabia, is deeply flawed and misguided.

The ad [below], which is airing exclusively on your network in Canada, claims that strict rules in Saudi Arabia prevent women from driving, from leaving their homes or working without their male guardian’s permission. With those sad facts firmly established, the ads powerfully appeal to our deep emotions about women’s rights, human rights and fundamental political freedoms by implying that by buying “conflict oil”, we are supporting oppression.

The ad presents Canada’s tar sands as an “ethical oil” alternative to “conflict oil”. At the end of the ad the viewer is told “It’s a choice we have to make”.

So, to be clear, the argument being put forward on your network is that expanding tar sands production will help liberate women from oppressive petrocracies like Saudi Arabia. It also appears to imply that we must support the controversial Keystone XL pipeline, a project that would massively expand tar sands production, because it will decrease our reliance on conflict oil.

Let’s unpack this argument a little further.

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